In The Metaverse, More Women Are ‘Power Users’ but Women Have Less Power: McKinsey


The report, which examines how “gender dynamics are playing out in the early-stage metaverse,” conducted a survey on metaverse habits in April in Western Europe and Northern Asia. Of the 1,928 respondents, 41% of women surveyed had used a “primary metaverse platform or participated in a digital world” for over a year, compared to only about 34% of men. These women also reported spending longer periods of time on these platforms, with 35% of them logging more than three hours per week – a categorization the report calls “power users.” In contrast, only 29% of men devoted the same amount of time to metaverse usage.

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