Florida Foodie: Owner of The Naked Cupcake talks growing her business beyond a food truck
Sandra Shorter, owner of The Naked Cupcake, started her baking career in a quest to find the “perfect cake.”
At the time, Shorter was working in education and she used her fellow teachers as “guinea pigs.”
After refining her cupcake chops in school, in 2016 Shorter took the plunge and bought a food truck off of Craigslist. At the time, the truck was covered in graffiti, but a little love and work turned into the start of The Naked Cupcake. She also gave the truck a name — “Trixie.”
“My gosh, it was such a blur. I remember thinking like, ‘I’m actually going to do this,’” Shorter said. “And we started with Trixie as a way to test the concept and to also gain a following. If it worked, then, you know, the goal was the store.”
Trixie did work and, in fact, she’s still working. Trixie can be found popping up at events around Central Florida. However, Shorter is now also running her own brick-and-mortar store in Orlando’s Lake Nona neighborhood.
Running a bakery would be enough of a challenge for anyone, but when you throw in Trixie and her children to the mix you can see that Shorter has a very full plate. However, Shorter is quick to point out she not doing it all alone.
“Honestly, it’s just like God’s grace is pouring through me and helping me to finish it all and do it all,” she said. “I have an amazing team. I have a really, really amazing team.”
Shorter plans to keep growing the business as well. She said she is looking into buying a second truck in the next year or so.
In the latest episode of Florida Foodie, Shorter talks about all things cupcakes and frostings. She also shares stories about the early days with Trixie and how her business managed to flourish during the pandemic.
Please follow our Florida Foodie hosts on social media. You can find Candace Campos on Twitter and Facebook. Lisa Bell is also on Facebook and Twitter and you can check out her children’s book, “Norman the Watchful Gnome.”