PBC, digital media advertising firm sign agreement

ISLAMABAD, Jun 21 (APP): Radio Pakistan and a renowned digital media advertizing company have signed an agreement to utilize different social media accounts of the national broadcaster for digital advertizing and marketing.

Under the agreement, Radio Pakistan will get eighty-five percent profit of the digital advertizing, said a press release issued here Friday.

The step has been taken in view of huge following of Radio Pakistan on various social media accounts and website which have already been subscribed by millions of followers from across the world to listen to news, entertainment and other informative programmes.

Radio Pakistan as the largest broadcasting organization of the country, currently has 22 Medium Wave, 59 FM and 18 Saut-ul-Quran channels  functional, while transmission of more than 50 channels can be heard all over the world through Radio Pakistan App.

Similarly, various news bulletins including Radio Khabarnama and other programs are also available on various social media accounts.

Keeping in view all these factors, Radio Pakistan has decided to take advantage from the rapidly expanding digital market in the world, which will not only increase the revenue of Radio Pakistan, but it will also benefit millions of users, who have subscribed various social media accounts of the national broadcaster.

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